Binge-Worthy
WHERE BRANDS BECOME STORIES.
Advertising
ThirdWave Entertainment is a female-led, full-service vertical production company based in Vancouver, Canada, founded in 2025 by three creatively and commercially experienced women. We specialize in producing high-quality vertical storytelling while operating as a reliable, execution-focused production partner for platforms and brands.
Our team brings deep experience both in front of and behind the camera, combined with platform fluency and strong business discipline—allowing us to deliver projects efficiently, professionally, and at scale.
ThirdWave was built by producers who understand vertical storytelling from the inside out: development, performance, pacing, audience retention, production, and delivery. This insider perspective translates into smoother shoots, stronger performances, and platform-ready results.
ThirdWave is led by experienced vertical drama creatives who have collectively appeared in over 50
vertical productions and independently produced full series and pilots.
We understand:
Audience retention psychology
Episodic hook engineering
Short-form performance pacing
Platform behavior and algorithm dynamics
Efficient, actor-first production
We bring cinematic craft into the vertical space — paired with strategic brand intelligence.
WHO WE ARE
Vertical-Native Storytellers
Vertical storytelling is evolving quickly — but production practices haven’t always kept pace.
ThirdWave Entertainment exists to help shape the next wave of vertical storytelling by elevating both the creative and the execution. We believe vertical deserves the same level of care, professionalism, and storytelling integrity as any other format — delivered within the realities of fast schedules and platform demands.
We approach every project with a service-provider mindset: respect for platform IP, clear communication, clean handoffs, and delivery aligned to platform standards. Our goal is not to experiment — it is to execute. On time. On budget. On brief.
ThirdWave Entertainment is built to support Platforms in Vancouver-based productions.
We bring experience, speed, and consistency — so your Platform can focus on growth.
We shape the next wave — together.
Our Qualities:
Speed without sacrifice
Taste grounded in experience
Reliable execution
We deliver what we promise.
WHY WE EXIST
Respectful, female-led leadership
Platform fluency
Scalable production teams
WE PARTNER WITH FORWARD THINKING BRANDS TO:
MINI VERTICAL MICRODRAMA SERIES ENGINEERED FOR BRAND PERFORMANCE
Develop original vertical drama concepts built around core brand values
Write scripts tailored to your audience and product positioning
Integrate products organically into emotionally compelling storylines
Produce cinematic 9:16 content optimized for mobile-first viewing
Deliver a complete, ready-to-launch serialized campaign package
Full-service vertical production
Co Production
Select collaborations with original IP when aligned
We create the campaign from concept through final delivery. Your team releases the episodes across your owned channels, building daily anticipation and repeat engagement.
Instead of interrupting attention — we earn it.
We create content that resonates with audiences seeking desire that feels earned, characters with lived experience, and stories centered on reinvention, power, intimacy, and consequence.
While this perspective informs our voice, ThirdWave partners across genres, tones, and formats.
Our focus is not limitation — it is range, taste, and execution.
WHAT WE DO
ELEVATED, HIGH-ENGAGEMENT
VERTICAL STORYTELLING FOR MODERN BRANDS
Premium branded vertical microdrama series.
Engineered for retention. Designed for return.
THIS ISN’T TRADITIONAL ADVERTISING.
This Is Narrative Immersion. ThirdWave Entertainment produces
premium vertical microdrama series designed as high-impact branded entertainment.
We create emotionally driven, episodic short-form series — typically five to ten 60-second episodes — built specifically for today’s mobile audience and strategically aligned with brand messaging.
Modern audiences scroll past ads. But they stay for story.
ONE MINUTE
YOU'RE SCROLLING.
The next, you’re emotionally invested.
Moments later, you’re being
prompted to buy coins to
unlock the next episode.
NOW IMAGINE THAT ENGAGEMENT DRIVING BACK TO YOUR BRAND’S SOCIAL PLATFORMS.
EVER BEEN DOOM SCROLLING…
… AND SUDDENLY PULLED INTO A VERTICAL MICRODRAMA?
THAT'S NOT
ACCIDENTAL.
That’s engineered retention.
Vertical microdramas have
swept global mobile
audiences and rapidly grown
into an $11+ billion industry,
with full series attracting
300M+ views.
AUDIENCES DON'T
JUST WATCH"
They binge.
They return daily.
THIS ISN’T TRADITIONAL ADVERTISING.
WE CREATE EMOTIONALLY
DRIVEN, EPISODIC SHORT-FORM SERIES
THIS IS NARRATIVE
IMMERSION.
MODERN AUDIENCES
SCROLL PAST ADS.
But they stay for story.
ThirdWave Entertainment produces
premium vertical microdrama series
designed as high-impact branded
entertainment.
Typically five to ten 60-second episodes
built specifically for today’s mobile
audience and strategically aligned with
brand messaging
Women — particularly those 35+ — represent one of the fastest-growing and most loyal segments in mobile viewing.
This audience over-indexes on completion rates, repeat viewing, and emotional engagement, yet remains underserved by premium, mature vertical content.
ThirdWave’s work expands the market while remaining broadly accessible and commercially aligned with platform performance goals.
Why This Audience, Why Now
Leadership Team
Carin Smolinski — Producer
Carin brings deep production and business experience through her work at WEC Films, delivering premium vertical and independent projects from concept through completion.
Before moving fully into production, she built and scaled a seven-figure international company, translating strategy and operations into production environments.
She has appeared in 27 vertical productions and has written, directed, and produced the completed series Tides of Desire, Vertical Pilot Second Chance at First Love and Co-Executive Produced Beneath Crimson Sails. Carin brings strong on-set leadership, visual sensibility, and delivery-focused execution to ThirdWave.
Leadership Team
Suzan brings 24 years of cross-industry experience spanning technology, business, beauty, and performance. She spent 18+ years
in senior healthcare IT roles and has successfully run a beauty business for over a decade.
An internationally trained, 10x-certified Permanent Makeup Artist, Suzan is also an actor since childhood. She quickly became a staple performer in verticals, appearing in 14 productions in one year, often in supporting lead matriarchal roles.
Suzan Nowaczynski — Producer
Leadership Team
Shera Skinner — Producer
Shera brings over 25 years of senior leadership across government, law, and creative industries. With a Bachelor of Commerce and a law degree, she practiced administrative law and held senior government roles
managing multi-million-dollar budgets and complex teams.
Raised in a small business family, Shera gained hands-on experience running cafes and bakeries in her 20s. In parallel, she has built a professional acting career across film, theatre, commercial work, and vertical series, including a lead role for FlickReels and multiple supporting roles, often as the on-screen matriarch.
As actress-producers with extensive vertical experience, the ThirdWave leadership team understands storytelling from both sides of the camera.
With over 50 vertical productions represented across lead and supporting roles, we design projects for performance, speed, and platform success.
Our Advantage
Our Values/How We Work
Female-forward leadership, Speed with intention
Emotional intelligence, Clear communication Respectful,
professional sets Execution over ego
Current Projects / Readiness
Tides of Desire — Vertical series, filmed and ready for distribution
Second Chance at First Love — Vertical series, 10 episodes filmed and prepared for next-stage development
Divorced & Dangerous — In early development as a selective passion project
ThirdWave is ready for immediate production and partnership.
Each return strengthens brand recall and loyalty
Build emotional investment.
Each episode ends with a hook.
Build anticipation.
Each release brings viewers back.
Build habit.
This is binge-worthy marketing.
Each campaign consists of five to ten 60-second vertical microdrama episodes.
Released daily on your social platforms, each installment concludes with a
strategic cliffhanger — intentionally designed to drive repeat visits and sustained engagement.
THE BRANDED VERTICAL MICRODRAMA MODEL
RETENTION FUELS ALGORITHMS.
STORY FUELS CONVERSION.
EMOTION FUELS MEMORY.
INCREASE WATCH-THROUGH RATES
CREATE EMOTIONAL BRAND ASSOCIATION
ENCOURAGE COMMENTS AND SPECULATION
DRIVE REPEAT DAILY ENGAGEMENT
SPARK ORGANIC SHARING
WHEN VIEWERS FALL IN LOVE WITH CHARACTERS, THEY FALL IN LOVE WITH THE WORLD AROUND THEM — INCLUDING YOUR BRAND.
STORY OUTPERFORMS INTERRUPTION
VERTICAL MICRODRAMA SERIES:
STRATEGIC BRAND ADVANTAGE
Built for Instagram, TikTok, YouTube Shorts, and emerging vertical ecosystems.
High content output within contained ad spend
Native vertical optimization
Cost-efficient. High-impact. Retention-driven.
Designed for Modern Platforms
Activates your existing social following
Delivers multiple premium content assets
Converts through story — not pressure
This is not product placement.
This is story-driven brand integration.
Builds emotional connection
Feels organic
Lives natively on social
Encourages daily return
Branded vertical microdrama:
THE NEW ERA OF MARKETING
ADVERTISING IS SHIFTING FROM INTERRUPTION TO IMMERSION.
WHAT BRANDS GAIN
INCREASED SOCIAL ENGAGEMENT
SHAREABLE NARRATIVE CONTENT
SCALABLE SEASONAL EXPANSION IF SUCCESSFUL
ELEVATED BRAND PERCEPTION
DAILY VIEWER RETURN
EMOTIONAL BRAND LOYALTY
And if the audience responds?
We continue the story
ThirdWave Entertainment,
Your one stop shop for branded microdrama creation.
Crew & Technical Team
Camera Team
Indiana Wilson — Director of Photography (@indiana_wilson_films)
Indiana delivers cinematic, platform-ready visuals with calm, efficient leadership. Credits include Tides of Desire
(Costa Rica), Second Chance at First Love, and multiple independent film projects.
Koya Yokoyama — @koya_411
Simon Yong — @simonyong.mov
Kolton Nowaczynski — Post-Production (Option)
Award-winning filmmaker, editor, visual effects, and lighting artist. Kolton has been part of Oscar-winning
teams and brings high-end post-production, animation, and finishing expertise to ThirdWave projects.